Market Street was once known as the Great White Way for the glow of theaters in the neighborhood, none beaming brighter than The Strand Theater. But over the years, as the blocks around it dimmed, so too did The Strand. Shut down by the city in 2003, the building remained dark until this past spring, when American Conservatory Theater put the final touches on a $34 million renovation. The space has been transformed into a performance venue, with a cafe in its lobby, and a 283-seat state-of-the-art theater that can be reconfigured into a cabaret. This month, the playbill features a comic musical called The Unfortunates. 1127 Market; act-sforg.

A slate pool table, not a stack of Playboy, greets you as you enter Fellow Barber, where the menthol-scented pleasures of traditional male grooming play out in a setting of contemporary chic. The business is the brainchild of Sam Buffa, a former motorcycle racer who fell in love with throwback barber-shops while speeding around Europe. The ambience and offerings balance past and present: Although your dad might not recognize the indie-rock soundtrack, he'd nod in ap-proval at the in-house scissor skills, not to mention the hot towels with eucalyptus that the barbers use to prep you for your straight-edge shave. 973 Market; fellowbarber.com.

At rush hour, Zack Stender gazes from his storefront as swarms of cyclists blur by on Market Street. “It used to be you rode your bike to work if you had no other options,” says the part-owner of Huckleberry Bicycles. “But nowadays, it's just cool.” Huckleberry stocks high-performance racing bikes and candy-colored Lycra outfits, but the shop caters mostly to those who work cycling into their 9-to-5. Find elegant but sturdy models by Shinola, a Detroit-based builder of steel-framed two-wheelers, and fashionable apparel like sport coats and blue jeans with snug-fitting, reflective cuffs. “When you get to the office, you don't have to peel off a neon outfit,” Stender says. “You're pretty much good to go.” 1073 Market; huckleberrybicycles.com.